A complete data mining pipeline built to predict income level from an individual's demographic and personal attributes. The project walks the full data science lifecycle: exploratory data analysis and visualization, missing-value and outlier handling, categorical encoding (label + ordinal), feature normalization, class-imbalance correction with SMOTE, and dimensionality reduction through PCA and feature selection. Several classical classification algorithms were trained and compared against a custom artificial neural network built with Keras/TensorFlow, with hyperparameters fine-tuned to identify the best-performing model. Results were interpreted and visualized to surface which demographic factors matter most for income prediction.
Exploratory data analysis identifying customers at risk of attrition, to help the bank adopt retention strategies.
Combines process mining and machine learning to detect fraudulent insurance claims from event-log data.